Pikme
Year
2020
Location
Santiago, Chile
Team
Raimundo Rufin and Pedro
Manasevich
Within the context of the global pandemic in 2020 and its consequent quarantines, Pikme came in. A platform that allows local SMEs to quickly adapt to the new reality, conecting local businesses with nearby consumers. It is made up of two applications, one for the entrepreneur/business who wants to offer their products and another for the consumer interested in supporting small and medium-sized local businesses.
Problem
Lack of quick-to-implement solutions that allow management and adaptation to online sales of small and medium-sized entrepreneurs.
Oportunity
Promote local commerce in times of pandemic through a digitalization tool for your business.
Persona
Seller/Entrepreneur
Name: Mario
Gender: Male
Age: 55 years
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Their business has always worked in a more analogous way, however recently they adopted new technologies such as payment with transbank.
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Has offered home delivery recently so as not to lose regular costumers.
Pains
Not being able to sell like you have been used to all your life.
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See how your income has decreased during the pandemic.
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Fear of not being able to move your business forward.
"I'm afraid of what's happening, I don't know what's going to happen to my business"
"I am open to adopting new ways of selling, I need to maintain my business"
Gains
Find new ways to maintain your business and your family's income.
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Not having to fire your workers.
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Offer good service to your customers.
User Journey Map
To determine the area of impact of the solution and how it can improve the quality life of users, journey maps were made in order to identify pain and critical points of action.
Value Proposition
To determine the true value of the solution and the real contribution to the user, the following value proposition map was proposed.
Benchmark
The Benchmark analysis of the competition allowed us to determine product requirements through the observation of applications that fulfilled a similar purpose, especially in terms of UI and information architecture.
Information Architecture
Wireframing
Aplicación para Emprendedores
Consumer Application
Prototype - Pikme Entrepreneurs
Inventory
Pikme allows you to do your inventory quickly and intuitively.
Accounts
Pikme maintains your accounts and allows access to different statistics.
Delivery
Pikme brings together all the orders of the day and generates the most efficient delivery route for you.
Prototipo - Pikme Consumidores
Marketplace
Pikme shows you the available products or stores near you, supporting local business.
Variety
Select the stores you like the most and help them grow.
Testing with Users
Maze platform was used to test the most important flows. In this way, the usability highlights were the following:
Only 25% of missed Clicks
75% found inventory flow very easy
86% considered it very easy to put together an order
77% considered the purchase flow very easy
4.6 rating points